資生堂の美容研究員のノウハウを発信するメディア「ビノラボ」の認知向上・アクセス増加を目的に制作。Facebookなど自社SNSに投稿しただけで100万回を超える再生を稼ぎ、話題化。アクセス増加にも大きく寄与した。
The video was created to increase awareness and access to “Binolab – means Beauty + Lab” a media outlet that disseminates the know-how of Shiseido’s beauty researchers. Just by posting this video on Shiseido’s own SNS, such as Facebook, it was viewed more than 1 million times and became a major topic of conversation. It was also a measure that greatly contributed to an increase in media access.