若年層に向けて 「成人式スーツといえばAOKI」の浸透を図るためのデジタルキャンペーンを実施。インサイトを元に新規WebCMを制作し、既存のテレビCM2本と併せて配信を行い、効果を比較した。
その結果、新規制作のWebCMが最もブランドサイトへの送客に貢献し、ブランドに対する好感度も大きく上昇。さらに、TVCMと比較してリーチ効率も非常に高かった。
Conducted a digital campaign to promote “AOKI as a coming-of-age suit” to the younger generation. A new Web commercial was created based on the insights and distributed together with two existing TV commercials to compare their effectiveness.
The results showed that the newly produced WebCM contributed the most to sending customers to the brand website and significantly increased their favorable impression of the brand. In addition, the reach efficiency was extremely high compared to the TV commercials.